Heavily inspired by music and pop culture, Dung Ngo develops his artworks with iconic imagery and extensive research. Recognised for having an eye for detail and creatively approaching design problems, he does not shy away from experiments and new waves of design.
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Into Saigon Market
'Into Saigon Market' is a multi-channel campaign that promotes tourism in lesser-known local markets in Saigon.
By integrating gamification and emerging technology throughout the touchpoints, the campaign creates an authentic and captivating experience for tourists.
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By transforming the lesser-known Saigon markets into tourist-driven attractions, the campaign supports the sustainable development and positioning them as invaluable cultural assets.
Heavenhood VR
Heavenhood is a VR walking simulator that explores the theme of dystopia underneath the utopia camouflage. As the player progresses through the game, they interact with the surroundings and discover the underlying disturbing truth. Under the control of excessive surveillance, human lose their privacy, and eventually, their identity. Heavenhood aims to challenge the ideal standards of society and highlight the invasion of technology in our lives. At the end of the day, whether Heavenhood is a utopia or dystopia, it depends on the perception of the player.
Mementos AR
Mementos is a project taking inspiration from Franz Kafka's magnum opus Metamorphosis. The goal of the project is to turn the novel's typographic material into a format to be experienced.
This project explores the artefacts, and the symbols attached to Gregor, the story's protagonist, in the context of surreal typography and 3D animation to turn them into morphing, squeamish living creatures.
